![\"\"](\"http:\/\/hybridclassroom.com\/blog\/wp-content\/uploads\/2010\/12\/big_sur_half_newspaper2.jpg\" "\\"big_sur_half_newspaper2\\"")
<\/a><\/p>\nOh! It’s a newspaper from the day after the race! I read a couple of articles, and quickly enough stumbled upon the long listing of names on the last page of the paper. And there, buried deep in results, I found my name:<\/p>\n
I gotta tell you, a series of events quickly followed: First, I got a nice little lump in my throat right there, seeing my name in print, even if it was only in 7-point on the last page. Next, I made a promise to myself that I would<\/i> return to the Big Sur Half Marathon the following year, dammit. And then, I thought about how clever they were to send out this paper. I don’t know how much it cost to send out 4000 newspapers, but I can only think that it must have been a wise investment. My receiving this little newspaper, weeks after I’d nearly forgotten about the event perhaps, was the very best kind of marketing: a soft, value-added reminder that I was a satisfied client, and that I should keep them in mind in the future, if the occasion arose to run another half-marathon, or even just come up to visit for a weekend.<\/p>\n And then my thoughts turned to my<\/i> relationship with my<\/i> clients: my students.<\/p>\n How do I market myself to them, consciously or unconsciously?<\/p>\n What does my “personal brand”—even unspoken—look like to them?<\/p>\n What “value added” do I<\/i> provide to them that reminds them that their experiences with me in the classroom are to be respected and appreciated?<\/p>\n Every teacher, reflective of his or her practice, can benefit from considering these things.<\/p>\n What “value added” do you<\/i> provide?<\/p>\n GOING THE EXTRA MILE 2011-01-23 by Richard White “Personal branding.” Have you heard about this? Has anyone come up to you to talk about “marketing yourself?” If you hang around the Internet long enough you’ll eventually stumble upon something about branding and marketing, not as a corporation but as an individual. I heard a radio … Continue reading Going the Extra Mile<\/span> <\/a><\/p>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"